Bill Zemanek

I tell stories through images

Born to be a photographerBill Zemanek, Bay Area Commercial Photographer

I was born and raised in San Francisco & always lived and worked in the Bay Area until 2022 when my wife and I relocated to Holyoke Mass.

I decided to be a photographer in high school and never gave up that dream. With over two decades of experience working with clients locally & nationally, I am still happiest with a camera in my hand and a client’s project to deliver.

Planning, inspiration + improvisation

While I always meticulously plan the details of my photo shoots, inspiration is an integral part of my creative work. I find the best creative solution to the project out of all the possibilities that are available and I produce every time, on time. And when the job changes on the fly, as it can sometimes do, that’s where my creative and effective improvisation comes in.

My design clients have complimented my people skills during planning and production of photo shoots. The best moments always come spontaneously in that relaxed atmosphere I strive to create on set when everyone is feeling comfortable.

I don’t consider my work done till I have a happy and satisfied client.

Collaboration, not ego

I consider myself part of the creative team I’m working with, either for an ad agency or design studio, or any business or individual I’m working with directly. To me, the best work comes from collaboration, not ego.

How I help you brand

Since the advent of social media, client branding is now about the visual story, whether it be through still images or viral video or a combination of both. As a photographer who has learned the art of videography over the years, I’ve become a better storyteller with so many choices at my disposal from a single still image to video to mixing still photography with video and music. I often add video shooting to my still photo shoots to get a more complete package of branded content for my clients.

I point my lens with curiosity, compassion and humor producing creative collaborative projects that tell your story.

Specializing in: Advertising photography, marketing materials, annual reports, business portraits + headshots, product, food + wine photography, location photography, medical and life sciences photography, architecture and interior/exterior buildings photography, video production for the internet and viral videos.

Service Area: Holyoke, Springfield and all of the Pioneer Valley in Western Mass.


  • Casting
  • Lighting
  • Digital Video
  • Producer/Crew
  • Location Scouting
  • Logistics/Permits
  • On Location Tech
  • Video Editing
  • Catering
  • Styling
  • Props


  • DocuSign
  • Bank of the West
  • BNP Paribas
  • Nike
  • Isuzu
  • Hitachi
  • Citibank
  • Hewlett-Packard
  • Intel
  • Sprint
  • Coors
  • Visa
  • Goodby Silverstein Partners